Digital Customer Journeys
We map and build the online paths that take a curious visitor — wherever they are in the world — to a booking, a purchase, or a loyal relationship with your brand.
Pontremoli, Lunigiana · Northern Tuscany
Where Italian craft
meets the world.
Bottega Magra is a boutique marketing agency rooted in the Magra valley. We help independent Italian artisans, hospitality businesses, and producers build a presence that reaches audiences well beyond their doorstep.
artigianale · autentico · internazionale
Who we work with
The makers, hosts, and producers
Italy doesn't shout about — but should.
Boutique Hotels & B&Bs
Food & Wine Producers
Artisans & Craftspeople
Made in Italy Brands
What we do
A full picture for an international audience.
Brand Storytelling
The best Italian products and places are hidden gems. We write the story that makes outsiders fall in love — just like we did — and take action.
International Customer Acquisition
From search and social to targeted campaigns, we build the channels that bring the right international audience directly to your door.
Our story
I fell in love with Pontremoli.
So I stayed.
I've been travelling to Italy since childhood — but in 2023, the Magra valley stopped me in my tracks. Pontremoli, Lunigiana, the quiet valleys that most tourists never find: a place full of extraordinary people making extraordinary things, mostly unknown beyond their town.
Bottega Magra is my way of changing that. We're a small, intentional agency — built around the same values as the businesses we serve: craft, authenticity, and the patience to do things right.
We start in the Lunigiana and La Spezia area, and grow from there — one exceptional client at a time.
Rooted in
Pontremoli, Tuscany
Focus area
Lunigiana · La Spezia · Tuscany
Approach
Artisanal. Intelligent. Boutique.
Language
Italian roots, global voice
Common questions
What you'll want to know.
- Who is Bottega Magra for?
- Bottega Magra works with independent Italian businesses that have an exceptional product or experience but limited international visibility. Our typical clients are boutique hotels and B&Bs, food and wine producers, artisans and craftspeople, and Made in Italy lifestyle brands — primarily in Lunigiana, La Spezia, and Tuscany.
- What does Bottega Magra actually do?
- We offer three core services: building digital customer journeys that convert international visitors into paying customers; brand storytelling that communicates the authentic value of Italian craft to global audiences; and international customer acquisition through SEO, social media, and targeted campaigns.
- Where is Bottega Magra based?
- We are based in Pontremoli, in the Lunigiana area of northern Tuscany, Italy. Pontremoli sits at the border of Tuscany, Liguria, and Emilia-Romagna — a region of extraordinary artisans and producers that most of the world has yet to discover.
- How do I get started with Bottega Magra?
- We are currently accepting a small number of new clients. The best way to start is to send us a message via the contact form on this page or email tom@bottegamagra.com. Tell us a bit about your business and your international ambitions, and we'll respond within two working days.
Ready to reach beyond Italy?
We're currently accepting a small number of new clients. If you're an Italian artisan, producer, or hospitality business ready to grow internationally, let's talk.
Get in touchContact
Let's start
a conversation.
Tell us a bit about your business and what you're hoping to achieve. We'll get back to you within two working days.
📍 Pontremoli, Lunigiana, Italy
🌐 bottega-magra.sintra.site